To create 120 bespoke Pimm’s Sundowner gardens all over the UK to drive brand awareness and encourage consumers to choose a Pimm’s Sundowner as their new ritual spritz. Producing sustainable and long lasting large and small scale POS plus furniture to enhance and promote Pimm’s within the outdoor setting in an eclectic mix of setting ranging from seaside holiday resorts to city centre bars. Ultimately increasing dwell time and producing memorable moments.
Working very closely with the Diageo team as this was the biggest activation they had ever attempted to deliver. We researched and spoke with outlets directly making sure everything we created would be practical for use in each outlet as well as doing everything to hit the brief. Using our professional in-house team for production and extensive activation this enabled us to move quickly to make this happen within 3 months and with huge success.